Honda Enthusiasts

We love Hondas. We love the way they drive, the way they look, the way they last for years of reliable driving, and, of course, we love their affordability. Primo Honda was formerly Honda Redwood City, which has been selling and servicing Hondas for many years. And we’re not just Honda enthusiasts, we’re Honda experts, too. That means we can answer your questions and help you find the perfect Honda for you.

Comfortable Dealership

Primo Honda thought about you and other loyal Honda owners when we built our dealership. That’s why we included areas for you to rest, relax, or even get some work done while you’re here. We have an indoor customer lounge with free WiFi and entertainment, and an outside deck to enjoy on sunny days. We want you to feel like family, so we made Primo Honda feel like home.

Big Service Department

Hondas are super reliable vehicles, but they still need regular, professional maintenance to keep them running their best. To make the process as convenient as possible, we created 28 service bays to handle more Hondas in less time. Our factory-trained, factory-certified Honda service technicians are experts at getting the job done right and getting it done promptly. While we never rush our work, our goal is to get you in and out as quickly as reasonable.

Big Indoor Showroom

Bay Area weather is generally beautiful, but sometimes it’s nice to be inside. That’s why we built an extra large indoor showroom so you can view most popular models before going outside to find the exact right model and color for you. We can explain features and compare trim levels without ever leaving the comfort of our clean, modern showroom.

Convenient Location

We’re right off Highway 101 with plenty of free parking. Plus, we offer shuttle service and loaner cars for those who want to leave their Hondas with us for servicing and pick them up on their way to or from work.

Primo Means Family

Literally, “Primo” means cousin or friend in Spanish. Given that we’re located in San Carlos, we like that our name reflects the area’s heritage and echoes our desire to be considered a family-friendly business. “Primo” also means finest, first rate, and perfect. We’d like to think that describes the way we strive to provide the absolute best Honda experience possible.